Two free August trainings to tackle AI skills and the human side of marketing

Two free online trainings were announced for August, one focused on using AI in business and the other on the human qualities that no algorithm can replicate.

The organizer pointed to a persistent gap between knowing AI can help a business and actually seeing that help show up in revenue. Many owners experiment with AI daily, she noted, yet are not saving the time they hoped for and are not seeing it in their bottom line, which is a source of real frustration.

The premise behind the trainings is that the most successful marketers and owners from 2026 onward will combine both sides: using AI as a powerful tool while doubling down on human connection, creativity and authenticity.

The first session, on Thursday, August 6 at 10am PT, 1pm ET and 5pm UTC, covers practical ways to use AI to save time and generate more income, co-hosted with a partner expert whose name was due to be announced. The second, on Thursday, August 13 at 12pm PT, 3pm ET and 8pm UTC, brings back a popular session on the human advantage in an AI-driven market.

A one-minute survey was circulated ahead of the first session so the content could be shaped by audience challenges, with every response promised a personal read. Anyone registering for either training was told they would receive a full recording, transcript and AI-generated notes at no cost, even if they could not attend live.