ChatGPT Ads reaches US$1 billion annualised run rate, OpenAI says

OpenAI said on August 31, 2026 that the milestone was reached within 200 days of launch, with tens of thousands of advertisers using the product. Ads Manager is expanding to India, Europe, the Middle East and North Africa.

Conversational advertising is becoming a new channel that could change search, discovery and performance marketing.

Brand safety, attribution and incrementality testing are essential. OpenAI says ads are labelled separately from answers and advertisers never see private conversations. The run rate and audience figures are not audited.