Facebook Creator Studio is coming back - now AI-powered

Another day, another Facebook app: Meta is re-introducing Creator Studio, this time AI-powered, after retiring it in 2023. A waitlist is open for those who want in.

Meta says it is also redesigning the in-app creator tooling experience - splitting the Professional Dashboard into separate Creator Dashboard and Business Dashboard, and consolidating creator tools from Meta Business Suite into the Creator Dashboard web experience.

The reaction from working social media managers has been telling. Comments circulating among marketers include pleas to "make it stop - we just need one app that works," questions about why old tools are being revived instead of streamlining existing ones (plus, you know, customer service), and wariness of AI companions: "Why is it that the features media platforms brag about the most are the creepy, intrusive ones?"

It is a fair question whether yet another standalone Facebook app is needed - this follows May's Forum groups app and precedes whatever comes next. For creators who preferred the original Creator Studio over Meta Business Suite, though, the revival will be welcome news.