Facebook retires public followers on personal profiles November 14

Facebook is removing the ability to have public followers on a personal profile on November 14. Profiles that already allow followers will be switched automatically into Professional Mode, which merges friends and followers into one audience and adds post and audience insights, post boosting, and monetization eligibility. Users who never enabled followers stay in the classic friends-only mode.

The move, billed as simplifying settings, pushes personal profiles and business Pages closer together. Professional Mode began testing in December 2021 and rolled out globally in October 2022.

Advisers note that going all-in on a personal profile suits solo creators and independent professionals, but most small businesses should keep a public Page for a separate brand presence and full Ads Manager access.