Webinar promises AI bot system that seeds communities to sell Amazon products

A growth tactic modeled on Reddit's early playbook is being taught to Amazon sellers: deploying large numbers of AI personas to generate discussion that attracts real users to a product.

The seven-step system, being presented at a February 19 webinar capped at 1,000 attendees, harvests high-traffic Reddit discussions, converts them into unique content, and uses it to create ongoing conversations that promote products around the clock.

The same session covers a Make.com AI integration pitched as a replacement for entire marketing teams, AI-driven product discovery through custom GPTs tuned for Rufus, Alexa, and whatever search engines come next, and methods for keeping product pages continuously refreshed.

The approach reflects a broader debate in the seller community: AI personas can manufacture engagement at scale, but platforms and regulators are increasingly scrutinizing synthetic accounts and undisclosed automated promotion.