Social Media Marketing World returns to San Diego March 30 to April 1, with virtual option

Social Media Marketing World 2025 takes place in San Diego from March 30 to April 1, drawing thousands of marketers for three days of sessions on social media, AI, and content strategy. A virtual ticket is available for those who cannot attend in person.

The conference is spawning satellite events, including a half-day Facebook business briefing on April 2 covering the future of Facebook, Meta's AI direction, and what the changes mean for marketers. Attendees at that session will receive copies of 'Audacious,' a new book about how humans can win in an AI world.

Online training options are expanding alongside the in-person events, with programs this month covering the latest Meta changes, how the algorithms currently distribute content, why non-follower reach matters more than follower counts, and how AI can be used to predict buyer intent.

Organizers say the through-line is adaptation: marketers frustrated with Facebook are being encouraged to rebuild their approach around the platform as it works today, while keeping enough of a presence to benefit from its remaining reach.