TikTok's new American entity is official - what changed for users; and Meta's CEO predicts an AI media explosion

TikTok has finalized a deal creating a new American entity, avoiding the U.S. ban that has been threatened for years. The adjustment has not been smooth: the company is facing censorship claims, technical problems, and a reported surge in app deletions as it adapts to the new ownership structure.

Users should also know what the updated Terms allow. Highlights worth noting: information you share in your videos could be used for ad targeting or TikTok's AI training. The practical advice circulating among social media professionals: review your privacy settings, disable location tracking, avoid oversharing, and read the Terms so you know what you are actually agreeing to.

Over at Meta, the company just held its Q4 2025 earnings call, and its CEO made several forward-looking claims. He expects an explosion of entirely new media formats thanks to AI, with feeds becoming more interactive and immersive - users will be able to interact with the AI itself for ever more personalized content. And he doubled down on wearables, calling glasses the ultimate incarnation of his vision and saying it is hard to imagine a world in several years where most glasses are not AI glasses. Whether consumers share that enthusiasm is another question - but the direction of Meta's product bets is clear: AI-generated formats, conversational feeds, and AI eyewear.

Also this week in social: a workaround is circulating for the glitch where Facebook automatically invites and adds friends and followers to a new group - worth checking if you manage groups. And a reminder from a veteran Facebook marketer that as AI floods social feeds, authenticity is becoming the differentiator - platforms reward content that sounds like a real person, not a content mill.