Meta reports 3.2 billion daily users, Threads at 275 million

Meta's third-quarter earnings call delivered strong numbers: over 3.2 billion people use one or more Meta apps daily, Facebook is seeing positive trends with young adults in the U.S., WhatsApp's U.S. growth is among its fastest globally, and Threads has reached roughly 275 million monthly users with more than a million new sign-ups a day. Instagram also launched Teen Accounts.

The bigger reveal for marketers: Meta plans to add an entirely new category of AI-summarized and curated content to Facebook and Instagram feeds. Testing is beginning now, and executives called it among the most important applications of Meta AI over the next several years.

The move builds on the AI comment summaries already appearing under some posts, and it lands amid growing debate about trust erosion as synthetic content floods social platforms.