FTC v. Meta trial wraps after six weeks; why marketers are adopting NotebookLM

The FTC's antitrust case against Meta has wrapped up its trial phase, having heard 38 witnesses over six weeks. The suit, brought five years ago, forms part of a yearslong government effort to rein in dominant technology companies, and it asks whether Meta should be forced to sell off Instagram and WhatsApp. A decision could still be a long way off.

Google's NotebookLM is gaining a following among marketers as an AI research assistant. Built on Google's Gemini model, the tool analyzes, synthesizes and produces content from uploaded sources such as PDFs, documents and meeting notes, turning scattered material into an intelligent, searchable resource. Advocates call it one of the most underrated AI tools available, useful for surfacing key insights and making faster decisions without hours of manual sorting.

The broader context for marketers remains the shift from social media to what industry voices call interest media: distribution driven by what users are interested in rather than who they follow, which is also why organic reach on Facebook and Instagram has been climbing for accounts that align with the AI-powered discovery systems.