New software aims to turn Amazon influencer marketing into a push-button operation

A new software platform called Spliced.io, built by a veteran eight-figure Amazon seller, is entering private beta with the promise of automating influencer and affiliate marketing for marketplace brands.

The platform offers access to a database of more than 50 million influencers and creators, filterable by niche, follower size, location, and engagement rates. It automates outreach with natural-sounding messaging, tracks every click, sale, and conversion back to each influencer, and includes built-in affiliate management for commissions and payments.

The system also fires retargeting pixels through its short links, letting brands chase down shoppers who showed interest but did not buy, and provides campaign tools for product sampling and refunds.

Early access is being limited to private beta users ahead of a public launch, with bonuses including outreach templates, in-depth influencer profile data, and onboarding support.

A related technique discussed alongside the launch has raised eyebrows: a method for extracting the names and addresses of up to 5,000 recent Amazon FBA customers for direct mail or email-append marketing, a tactic likely to draw scrutiny over marketplace rules and privacy.