Supplement brand scales from 60 to 600 units a day on Amazon PPC alone

A niche supplements brand grew from 60 units a day to 600 units a day on Amazon within a year, with nearly 100 percent of its advertising and promotion running through Amazon PPC.

The seller behind the growth credits several components: obsessive placement optimization to win cheaper clicks than competitors every day, aggressive ranking campaigns designed to lower total advertising cost of sale rather than chase single top-of-search keywords, and lifetime-value-focused PPC that significantly improved repeat purchase rates and Subscribe & Save enrollment.

The strategy also paired advertising data with brand analytics to target shoppers most likely to become long-term customers, and maintained a tight feedback loop in which PPC data continuously informed listing thumbnails and content.

The operator runs a twice-yearly virtual workshop teaching the same profitable PPC frameworks, with the next five-day challenge scheduled for mid-March.