Five-day PPC challenge maps campaign structures for brands scaling to $1 million a month

A five-day profitable PPC challenge is teaching Amazon sellers how campaign structure should evolve as a brand scales, laying out four growth phases: $0 to $50,000 a month, $50,000 to $200,000, $200,000 to $500,000, and $500,000 to $1 million or more. The program is led by a specialist who partners with Amazon brands, using PPC to scale them past seven and eight figures in revenue.

Across the five days, participants work directly with the team to install the frameworks in their own brands, covering which campaigns to create and in what order, what to target, what to bid, how to set and allocate budgets, how to make Amazon remarketing work, and how to run dayparting. A participant in a previous challenge reported his biggest sales day of the past month only partway through the week.