Facebook launches a free Verified badge, a Seller app for Marketplace, and tests a TikTok-style video feed
Facebook has launched Facebook Verified, a free badge confirming there is a real human behind a profile. It is not a blue check - it is a black check on a white background inside a circle - and it is not to be confused with the paid Meta Verified subscription.
The badge is meant to give people confidence before buying from someone on Marketplace, meeting through Dating, or interacting in a local Group. Meta is explicit that the badge does not mean it endorses or vouches for anyone's trustworthiness.
How verification works:
Watch for prompts: eligible adults (18+) receive a direct notification or prompt on their profile or within features like Marketplace, Groups or Dating.
Video selfie: follow the on-screen steps to record a quick video selfie.
Photo match: Meta compares the video against your current profile pictures to confirm a real human match in a few minutes.
Data privacy: Meta says it deletes the video selfie and facial data within 30 days of completing the check.
The badge shows on your main profile, Marketplace, Dating and Groups, with feed posts to follow. It is rolling out in phases globally - but, importantly, it is not available for Pages or Professional Mode accounts.
In other Facebook news, Marketplace just turned ten, and Meta marked it by launching Seller, a dedicated app for Marketplace sellers with AI-powered listing creation, a unified inbox, inventory management and performance insights in one place. It is live on the US App Store for users 18+ and fully syncs with existing Marketplace listings, messages and selling history - worth a look if resale, handmade goods or local services are any part of your business.
And Facebook plans to test a reimagined, TikTok-style experience later this year: a subset of users will be dropped straight into full-screen video the moment they open the app, with no traditional Feed first. Facebook and Instagram have been gradually morphing toward TikTok for years, and this would be the biggest step yet.
