Facebook tests limiting link posts for unverified accounts

Facebook is testing a cap of two organic link posts per month for Pages and Professional Mode profiles that do not pay for Meta Verified, its subscription bundle introduced around February 2023.

Meta describes it as a limited test of whether higher link-posting capacity adds value for Verified subscribers. The company says it is studying whether the blue badge acts as a trust signal when users encounter links from accounts they do not follow, whether people trust links from verified accounts more, and whether link volume makes the subscription meaningfully more valuable.

Commentators note a workaround regardless of the outcome: organic reach through discussion and direct messages is unaffected, and Facebook has been adding Messenger buttons to profiles, keeping one-to-one conversation an open channel.

Separately, Instagram has begun a US test of Instagram for TV, initially on Fire TV devices from Amazon. The app brings Reels to the big screen, organized into interest-based channels with creator search, with more devices promised over time.