Grace & Stella climbed from #520 to #28 on external traffic

Award-winning beauty brand Grace & Stella had good products, reviews and pricing but remained buried in Amazon's rankings. Its turnaround came from focusing on demand rather than ranking hacks.

Working with affiliate platform Levanta, the brand leaned into vetted publishers, creators and affiliates that drove pre-qualified, purchase-ready visitors straight to its Amazon listings. When those visitors converted, Amazon's ranking system responded: the brand's Best Seller Rank jumped from #520 to #28 in Beauty & Personal Care, on the back of more than $350,000 in affiliate-driven sales and 362,384 external product clicks.

The case coincides with a new Levanta feature that shows the effect of affiliate-driven sales on Best Seller Rank as it happens, showing when rank changed, which products moved and how external traffic drove the shift. The pitch to sellers is to stop guessing which outside traffic Amazon rewards and invest in what can be measured.