The external traffic strategy Amazon's algorithm actually rewards

Rising advertising costs are squeezing Amazon sellers, and while pay-per-click remains central to most strategies, over-reliance on it can crush margins. That is pushing more sellers toward affiliate marketing as a way to drive external traffic, lift organic rankings, and grow sales without endlessly increasing ad budgets.

The approach works because Amazon rewards sellers who bring shoppers in from outside the marketplace. When visitors land on a product page from a blog, review site, or social media post, the listing's organic ranking and conversion rate can both improve.

Affiliate marketing is the engine behind it: rather than paying more for ads, sellers pay content creators, bloggers, and influencers commissions solely when they produce a sale. The promised results are lower ad spend, higher rankings, and more sales.

Guides circulating in the seller community cover how to structure an affiliate program that works, which affiliate networks suit Amazon sellers best, how to find and recruit affiliates capable of driving consistent traffic, and the most common setup mistakes to avoid.