Lakeside mansion hosts hands-on e-commerce intensive ahead of Black Friday push

A four-day gathering for Amazon sellers is set for November 13 to 17 in Austin at an 18,000-square-foot lakefront mansion, combining intensive business hot seats with open networking. All meals and drinks are included in the ticket.

Attendees can participate two ways: sitting in a hot seat, where their business gets direct scrutiny from experienced operators, or joining as an audience member observing the sessions. Organizers pitch both formats as high-return experiences.

The guest list reads as a who's who of the Amazon selling world, with more than 20 well-known sellers, marketers and affiliates confirmed, alongside an additional 15 to 20 experts leading sessions.

New this year are hands-on workshops billed as immediate needle-movers. The headline example: a working session in which participants optimize their listings so their products surface as the recommended answer inside OpenAI's chatbot in time for Black Friday and Cyber Monday, with the goal of having the work done before leaving the mansion that weekend.