Austin e-commerce intensive promises working assets, not theory, over one November weekend

A small-group e-commerce intensive took place in Austin from November 13 to 17, built around the promise that attendees would walk out with revenue-generating assets already live.

Over three days, six sellers' businesses went through extended hot seat sessions, each examined by a hand-picked panel of specialists, with the wider audience watching and adapting the takeaways to their own companies.

Twice-daily workshops focused on completing real deliverables in the room: branded apps created with AI coding tools and no programming, AI search optimization so products surface in chatbot answers ahead of the Black Friday period, automated user-generated content pipelines, live image conversion testing, 15-minute brand video production, and AI-assisted LinkedIn rebuilds.

The gathering drew more than 60 sellers from Amazon and other channels, with organizers framing it as a working weekend rather than a conference.