Industry survey asks sellers how business is really going

A quick industry pulse survey is circulating among e-commerce sellers this week, asking how their businesses are performing, what is working and where they see the industry heading. It takes about three minutes and closes March 4, with prize winners announced the same day.

Every response is anonymized and compiled into an insights report on current trends, including what the data shows about the tactic sellers most often credit for results. The report goes only to participants.

The incentive package is substantial. Completers are entered in a drawing for more than $25,000 in prizes, including a mastermind trip to Greece, a VIP Diamond ticket to an April Nashville conference valued at $2,997, China sourcing trip tickets, an intellectual property and trademark strategy package worth $2,750, a professional product image makeover worth $2,197 and premium platform memberships. Every completer also receives a guaranteed bundle of tools and services valued at more than $4,000, covering platform access, product testing, trademark searches and strategy consultations, plus an invitation to a local seller community on WhatsApp.

Organizers argue the survey matters because merchants who understand what is working industry-wide, rather than only inside their own account, consistently make better moves than those left guessing.

One statistic released with the survey: half of all consumers now use AI to help decide what to buy, and a click arriving from AI search is estimated to be worth $5 compared with $1 from Google.