Three-day online event drills into AI tactics for sellers

A virtual e-commerce summit began Tuesday afternoon and runs through Thursday, streaming worldwide with both live and replay passes.

Discovery is a major theme. Talks examine how AI assistants are changing product discovery, how sellers can get recommended by answer engines, and what agentic commerce, AI systems that shop on a customer's behalf, means for marketplace strategy. A two-part deep dive on Amazon's Rufus assistant is among the headliners.

Creative sessions walk through producing Amazon image sets with Nano Banana Pro, writing Sponsored Products video scripts with AI in minutes, and a '3D ad factory' method for generating high-end video creative.

On the operations side, presenters cover assembling an agentic team of five to seven custom GPTs and Gems, wiring tools into a central AI command center, automating e-commerce tasks with Claude Code, and avoiding the most common AI optimization traps.

Growth topics include social traffic and UGC programs, Amazon Marketing Cloud audiences that win, a blueprint for getting recommended by AI, launch preparedness if Amazon changes its rules, making financial numbers decision-ready, building brand apps for authority and emotional connection, and a survey of 21 AI tools pitched as competitive advantages.