Virtual seller conference opens with 24 AI-focused sessions

A three-day virtual conference for Amazon and e-commerce sellers opened today, running through Thursday evening with worldwide online access and replay options.

The agenda is dominated by AI. Sessions cover the future of product discovery and commerce, answer engine optimization for Amazon and the wider web, agentic commerce optimization, and how AI is reshaping how products get found and bought.

Practical tracks include five AI-supported PPC workflows, generating Sponsored Products video scripts in five minutes, building high-converting listing images with AI, a complete Nano Banana Pro image workflow, and producing high-end 3D video ads.

Operations sessions cover building an AI 'COO' or operations brain for a brand, assembling teams of custom GPTs and Gems, connecting tools into an AI command center, using Claude Code to automate tasks once handled by virtual assistants, and an entry-level look at vibe coding.

Rounding out the program: driving social traffic and UGC to lift Amazon revenue, building digital influencer personalities, an Amazon Marketing Cloud audiences playbook, launch readiness for rule changes, decision-ready profit numbers, common AI optimization failures and how to avoid them, and a rundown of 21 AI tools for e-commerce.