Meta rolls out Creator AIs and says Business AIs are in alpha testing

Meta used the run-up to its Q2 earnings call on July 31, 2024 to release Creator AIs and AI Characters, the precursors to the Business AIs it has been promising. In his opening remarks, the chief executive said Business AIs remain in alpha testing with a growing roster of businesses and positive feedback so far, and repeated his view that every small business will one day have an AI agent its customers can talk to, much as every business today has a website, an email address, and a social presence.

The company also said Meta AI is on track to become the most-used AI assistant by year-end. Skeptics note that Meta counts activity from an assistant it has embedded into the search bar and messaging surfaces across its apps, though some users say they now turn to it daily in place of Google or Siri. Meta's stock popped in after-hours trading following the call.