New report shows Amazon sellers which keywords actually make money, not just clicks

Plenty of Amazon sellers are pouring ad budget into keywords that look active yet produce little or no profit, and a new reporting tool aims to expose the difference.

Sellerboard's new Search Term Performance Report shows which keywords drive orders, sales and estimated profit rather than mere clicks, tracking the full funnel from impressions through clicks to orders and profit.

The report also flags keywords that steal traffic, those with high impression share but low click share, and shows whether terms are moving up or down over impressions, clicks, cart adds and purchases.

Data can be sliced by ASIN, parent product, brand or individual search term, with customizable columns, giving sellers a clearer basis for deciding which keywords deserve budget and which to cut before the fourth quarter.