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Amazon sellers lose over 1,000 keywords a week without noticing

2025-02-12

Amazon sellers lose over 1,000 keywords a week without noticing

More than 1,000 keywords vanish from sellers' visibility every week, and market share shifts monthly in ways most sellers never detect, according to analytics providers watching search query data. The result is lost clicks, sales, and momentum that sellers often discover only after the damage is done.

Sellerise has launched a tool called SQP Insights aimed at surfacing that hidden data. It ties every search term associated with a brand to impressions, clicks, add-to-carts, and purchases in one view, flags keywords that are slipping before they cost significant revenue, and pinpoints where shoppers stall or bounce in the purchase funnel.

The tool also breaks performance down geographically, showing which states are strong and which are dead zones, and reports true market share numbers so sellers can see whether they or the broader market are winning the clicks and sales.

The pitch to sellers: stop guessing at what is driving clicks and conversions, and catch keyword losses before they compound into lost ranking and revenue.

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