AI shopping webinar Thursday as conference replays get a learning dashboard

A free live webinar on Thursday, January 29 at 2 PM Eastern will walk sellers through positioning their brands for AI shopping and becoming the recommended answer when AI assistants suggest products. Planned topics include answer engine optimization and how it differs from SEO, how ChatGPT and Amazon's Rufus are becoming new storefronts, product optimization for AI marketplaces, a strategic framework for AI visibility, why small businesses may hold an edge over large ones, and practical steps covering schema markup, content hierarchy and the platforms AI pulls from, including Reddit and Quora. The hosts compare the moment to Google's 2004 land grab. Seats are capped at 500, with a replay for registrants.

Separately, a learning and action dashboard has been built for last week's virtual seller conference, condensing 30 hours of presentations into summarized, actionable tasks. Access comes with purchase of the conference replays, priced at $697, or $249 through a $9 seller club membership. Club members also receive a complimentary $497 ticket to the organizer's April 8-12 Nashville conference.