Design the ad before you pick the product, sellers told
A marketing framework gaining traction among Amazon sellers flips product selection on its head: start with the advertisement concept, then design or position the product to fit it.
The approach leans on psychology rather than hacks. Core principles include the two-second rule for grabbing attention, citing a diaper-changing station whose sales went from $800,000 to $800 million after an image showed a baby on a filthy floor; selling problems rather than products; emotional storytelling; the recall power of audio, as in the Ricola yodel; and the memorability of rhyme. Sellers are urged to create awareness of problems customers did not know they had.
In Washington, lawmakers warned the chief executives of Apple, Google, and TikTok to prepare for the January 19, 2025 deadline requiring ByteDance to divest TikTok or face a U.S. ban affecting 170 million users. A federal appeals court has upheld the law; the outgoing president could grant a 90-day extension, while the incoming president has signaled he would not enforce the ban.
Amazon's 'everything store' ambitions now include housing. Manufactured homes make up about 6 percent of U.S. housing stock, with more than 77,000 shipped in the first nine months of the year, up 16 percent. On Amazon, a foldable home lists under $25,000 and a multilevel house built from recycled shipping containers at $49,000.
A federal court in Texas on December 3 paused enforcement of the Corporate Transparency Act's beneficial ownership reporting, suspending FinCEN filing deadlines nationwide while the injunction stands. Voluntary filing remains open.
Google's new Willow quantum chip performed a calculation in under five minutes that would take a supercomputer roughly 10 septillion years, and crossed the error-correction threshold considered essential for practical machines. Implications for e-commerce range from inventory forecasting to logistics optimization.
Amazon logged 22 billion site visits through November, more than ten times Temu and Shein combined. Separately, porch pirates stole an estimated 120 million packages last year.
