Over 100 TikTok creators head to Nashville looking for brands to promote

More than 100 established creators are flying into Nashville on April 9 for a conference session specifically built to match them with sellers, and organizers are warning that brands not in the room will watch those creators promote competitors instead.

The pitch reframes creators as the new shelf space, the new end cap and the new home-shopping host. The Creators Meet Sellers session is a structured two-hour deal room where sellers sit across from creators with samples in hand, without agencies in the middle or long email chains, to work out what it would take for them to push a brand on TikTok, Reels, YouTube and beyond.

The organizers argue that three to five committed creators can out-perform a whole new PPC channel for a fraction of the cost, and advise attending sellers to bring their best SKUs, their story and a simple offer that makes it easy for a creator to say yes on the spot.

They also predict social media will fill with posts about newly signed brand deals while the event runs, noting the only thing a seller controls is whether those posts mention their brand or someone else's.