Two scenarios for sellers in 2027: adapted or invisible
A thought experiment circulating among sellers contrasts two January 2027 outcomes. In the first, a seller's sales are down 40% year over year with no obvious cause: listings unchanged, ads optimized, reviews solid, but traffic simply gone. In the second, sales are up 60% because AI assistants, Rufus, ChatGPT and Walmart's Sparky, actively recommend the seller's products.
The claim behind the contrast is that by 2027 the majority of shopping will flow through AI agents, splitting sellers into those who adapted and those who waited.
The piece promotes a virtual conference running January 20-22 with 21 presenters over two and a half days, available live or via replay, positioning it as the dividing line between the two scenarios. Past attendees quoted in the promotion describe leaving with clear steps and a scaling roadmap.
