Meta puts links in Reels behind a paywall, up to $500 a month
Meta Verified subscribers can now add links to Reels, but the allowance scales steeply with price: the $14.99 Standard tier gets zero links per month, $49.99 Plus gets two, $149.99 Premium gets four, and the $499.99 Max tier gets six. The pricing has drawn ridicule from marketers who have waited fifteen years for links on Instagram posts.
Clarification on a rumor making the rounds: from December 16, Meta will use people's conversations with Meta AI to personalize ads and content. That does not include end-to-end encrypted direct messages in Messenger and WhatsApp, contrary to viral claims.
Facebook is also paying creators a $4 bonus for crossposting or sharing six posts to suggested groups, part of its continued push on Groups, though posts deleted by group admins disqualify the bonus, and spam is expected.
And on Threads, Meta is testing a 'dear algo' feature: posting those words with a request will actually tune the feed toward the requested content. Users are already asking for the same on Facebook.
