Threads adds 'Dear Algo' feed tuning as group marketing gets a rethink

A prominent Facebook marketing educator is inviting Facebook Group owners to share and promote their communities, and is interviewing group owners for a project on building loyal, engaged groups that convert into leads and sales rather than relying on a constant stream of public-facing page content.

In platform news, Threads users can now shape their own feeds by publishing a post beginning with 'Dear Algo' followed by a description of what they want to see. The feature is part of a broader push across Meta's apps to give people more control over recommended content.

Two events are on marketers' calendars. A free live conversation on February 18 explores a forthcoming book on how people can evolve alongside AI without losing creativity and consciousness. And the annual Social Media Marketing World conference runs April 28-30 in Anaheim, this year with a standalone companion track, AI Business World, available in person or online.