New book asks how AI will change your customers, drawing on a 300-futurist study of humanity in 2035

A new marketing book is drawing attention for tackling an unusually big question: how AI will transform humanity by 2035, and what that means for the people businesses sell to.

The author was invited earlier this year to join some 300 prominent futurists in an ambitious study addressing exactly that question. The conclusions are described as both unsettling and inspiring, and the book translates the behavioral shifts into marketing terms. It is positioned as a short read and is being offered at launch pricing for a limited window.

The underlying research project, released in April, is freely available as a 28-page executive summary or a full 286-page report covering how people are expected to think, feel, behave and connect with each other in the age of AI. A suggested approach for busy executives: load the report into an AI assistant and prompt it to surface the findings most relevant to a specific business or career.

The conversation echoes a widely discussed podcast episode circulating in marketing circles in which an AI safety researcher argues that only a handful of job categories will remain by 2030, part of a broader surge of interest in how fast automation will reshape work.

Marketers looking to keep up are increasingly pooling resources: community-compiled lists of AI news and education sources are being shared as living documents, reflecting how quickly the reading list itself goes stale.