EU AI Act transparency and enforcement milestone begins

The majority of applicable AI Act rules now enter enforcement. Article 50 transparency duties cover interaction disclosures, deepfake labelling and machine-readable marking of specified synthetic content. National authorities and the European AI Office gain enforcement responsibilities, while some high-risk-product provisions remain on later timelines.

Impact: global providers serving EU users need AI inventories, provenance controls, documented responsibilities, complaint handling and evidence retention. Procurement contracts should allocate downstream disclosure duties.