European Commission begins enforcing core AI Act rules on 2 August

The Commission said its AI Office and national authorities will begin enforcement from 2 August. Applicable transparency rules require users to be told when they are interacting with AI, deepfakes to be labelled and relevant generated or altered content to carry machine-readable marks. More than 180 organisations had signed the voluntary transparency code at publication.

Impact: Providers and deployers need asset inventories, user disclosures, provenance signals, documentation and complaint-handling. Enforcement of general-purpose-model duties becomes an immediate board-level compliance matter.