Meta commits to EU transparency code for AI-generated content

Meta said it will sign the EU AI Act Code of Practice on Transparency of AI-Generated Content. The code offers a recognised route for providers and deployers to demonstrate compliance with Article 50 marking, detection and labelling obligations that apply from 2 August 2026.

Why it matters: A major platform is aligning its provenance and labelling programme with the EU framework, increasing pressure for interoperable marking rather than platform-specific badges.

Impact: Signing does not conclusively prove compliance. Enterprises still need content inventories, machine-readable marking, disclosure rules, C2PA/SynthID interoperability and evidence for competent authorities. Meta · European Commission guidance

Cyber-security · Global