EU begins enforcing new AI Act rules and transparency duties

The Commission began enforcing newly applicable AI Act provisions. Article 50 introduces specified user-notification, machine-readable marking and labelling duties for defined AI interactions and synthetic or manipulated content. Obligations differ by provider or deployer role and system type; some high-risk product deadlines remain later.

Impact: companies serving EU users need system inventories, role mapping, provenance metadata, user notices, complaint handling and retained evidence—not merely policy statements.